GIVE ME A CALL Feb12

GIVE ME A CALL

    Let’s get started.       e:  scott@scottbish.com       c:  773.562.6652  

PRECISION FLIGHT SYSTEM Jan30

PRECISION FLIGHT SYSTEM

“Launchpad Product Launch” integrated packaging and merchandising campaign created for Eastman Outdoors. Every detail matters. When it comes to the nock on your hunting arrow, precision engineering is what ensures a smoother release and greater accuracy. Creating a premium story for this new innovation included packaging for both lighted and non-lighted nocks. Plus, merchandising and advertising to get the nocks off the shelf and into the hunt. In order to maximize efficiencies, my design partner and I developed an exclusive modular display unit which could be used in-run, on end-aisle displays and as a stand-alone countertop...

FREEDOM TO HUNT Nov08

FREEDOM TO HUNT

“GTAC Safety Harness Product Launch” integrated packaging, advertising and merchandising campaign created for Eastman Outdoors. Wearing a safety harness in a treestand is a lot like wearing a seat belt in the car. It keeps you safe but it also restricts your movement. When it comes to hunting, the only thing on your mind is how you can safely take your shot. That’s why we positioned this innovative new product as the first harness designed to give you the freedom to hunt. Packaging created a choice of harnesses for everyone with a fits all hunters message. Supporting advertising, merchandising and trade shows used the voice...

BRING IT ON Aug09

BRING IT ON

  Let’s get started.       e:  scott@scottbish.com       c:  773.562.6652  

WHEN’S THE KICK OFF? Nov03

WHEN’S THE KICK OFF?

  Let’s get started.       e:  scott@scottbish.com       c:  773.562.6652  

MOTOPURE Sep12

MOTOPURE

“MotoPure Headset Global Launch” integrated ad and retail campaign created for Ogilvy. Making big news for a global product launch required a little help from David Beckham. Using his worldwide fame and notoriety, we created a simple, powerful message that played out in store, in print and online. Since the key differentiator was the product’s unique noise cancellation technology, we positioned David as the perfect spokesperson to use the product in his daily life. Plus, I scripted a video featuring the man himself to promote the new high performance headset in stores around the world. The result was a kit that could be...

NEVER STOP IMPROVING Sep23

NEVER STOP IMPROVING

“Never Stop Improving” integrated brand relaunch created for MSI. Skil had huge issues to overcome. As just another brand in an overly crowded category, Skil found itself losing out to bigger brands like Black & Decker. In fact, Skil had lost almost all of their product placements at major retailers. The objective was to fix the problem fast. To make this happen, we changed everything. Our focus: new tool users. Our goal: help people improve their Skil level with more tools for more projects. Our rally cry: Never Stop Improving. Packaging and merchandising, for the first time, focused on projects not just power and features....