Let’s start sharing.       e:  scott@scottbish.com       c:  773.562.6652

      Let’s get social.       e:  scott@scottbish.com       c:  773.562.6652  

    Let’s get started.       e:  scott@scottbish.com       c:  773.562.6652  

“Launchpad Product Launch” integrated packaging and merchandising campaign created for Eastman Outdoors. Every detail matters. When it comes to the nock on your hunting arrow, precision engineering is what ensures a smoother release and greater accuracy. Creating a premium story for this new innovation included packaging for both lighted and non-lighted nocks. Plus, merchandising and advertising to get the nocks off the shelf and into the hunt. In order to maximize efficiencies, my design partner and I developed an exclusive modular display unit which could be used in-run, on end-aisle displays and as a stand-alone countertop...

“GTAC Safety Harness Product Launch” integrated packaging, advertising and merchandising campaign created for Eastman Outdoors. Wearing a safety harness in a treestand is a lot like wearing a seat belt in the car. It keeps you safe but it also restricts your movement. When it comes to hunting, the only thing on your mind is how you can safely take your shot. That’s why we positioned this innovative new product as the first harness designed to give you the freedom to hunt. Packaging created a choice of harnesses for everyone with a fits all hunters message. Supporting advertising, merchandising and trade shows used the voice...

  Let’s get started.       e:  scott@scottbish.com       c:  773.562.6652  

  Let’s get started.       e:  scott@scottbish.com       c:  773.562.6652  

“MotoPure Headset Global Launch” integrated ad and retail campaign created for Ogilvy. Making big news for a global product launch required a little help from David Beckham. Using his worldwide fame and notoriety, we created a simple, powerful message that played out in store, in print and online. Since the key differentiator was the product’s unique noise cancellation technology, we positioned David as the perfect spokesperson to use the product in his daily life. Plus, I scripted a video featuring the man himself to promote the new high performance headset in stores around the world. The result was a kit that could be...