“Bacon the Best of It” social campaign for Farmer John. How do you get people who don’t typically like to cook, cooking more during a pandemic? Simple, tell them to make it with bacon and everyone will love it. Result: THIS CAMPAIGN SOLD A LOT OF BACON!

“7-Eleven Social Posts” for Cheez-It Snap’d Crackers. Getting people snacking meant timing our posts around Shark Week to create the biggest sales bite of the year. Plus, additional posts helped make 7-Eleven Day even more tasty. Shark-Week-PostSnapd-7-Eleven-Day-1Snapd-7eleven-Day-2    

“April – May Social Posts” on Facebook, Instagram and Pinterest for three well-known bread brands from BBU Bakeries. Creating appetite appeal with delicious copy gave consumers new reasons to enjoy the brands they love.        

“Race-Day-Ready Video and Social Posts” for the sponsorship of Mikaela Shiffrin by Barilla Pasta. As Mikaela’s primary sponsor, I created social posts for Barilla to support her wins and losses. Plus, I worked with her to create this emotional video following her injury and amazing comeback season and Olympic performances.   http://scottbish.com/wp-content/uploads/2018/06/Mikaela-Shiffren-Ready-To-Win-Video.mp4    

“#speakbeautiful” shopper integration program produced and executed in May, 2015. Partnering with an existing Dove brand program that encouraged women to share positive comments to help build self-esteem, I was asked to make it specific to Walmart’s sponsorship of the Bentonville Film Festival. Using a clever headline and concept, we encouraged people to participate throughout the festival by tweeting positive comments about the women in these films.  

“2014 Q1 Banners” digital messaging campaign created for TPN. Building upon the Cricket Wireless story, we launched several online messages that gave consumers a great reason to spend their tax refund dollars on a new phone from Cricket.   Q1 Cricket Mobile Banners

“Restaurant.com Refresh” branding campaign created for PMJ. With savings at over 18,000 restaurants nationwide, Restaurant.com certainly had a product that people were drooling over. However, what they lacked was a creative brand image that was not only ownable but also consistent and “do-able” using their in-house resources. The task was to develop a solid brand platform supported by a voice and tonality that people would click into.