BREAD SOCIAL POSTS

“April – May Social Posts” on Facebook, Instagram and Pinterest for three well-known bread brands from BBU Bakeries. Creating appetite appeal with delicious copy gives consumers new reasons to enjoy the bread they love. Brands include: Sara Lee Artesano, California Goldminer Sourdough and Wholesome Harvest. CLICK HERE TO SEE THE POSTS Sara Lee FB Post Sara Lee FB Post Wholesome Harvest FB Post Sara Lee FB Post Wholesome Harvest FB Post Sara Lee FB Post Wholesome Harvest FB Post Wholesome Harvest FB Post Sara Lee FB Post Sara Lee FB Post California Goldminer FB Po

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GOURMET GO-TO

“Gourmet Butter Web Pages” created for Thomas’ English Muffins from BBU Bakeries. Crafting a delicious story for a popular breakfast brand meant developing trend-right copy for several gourmet recipes on thomasbreads.com.   CLICK HERE TO SEE THE RECIPE COPY Recipe Home Page Recipe #1 Recipe #2 Recipe #3 Recipe #4 Recipe #5 Recipe #6 Recipe #7

TASTE THE TRADITION

“March Digital Banners” for California Goldminer Sourdough Bread from BBU Bakeries. Crafting a message that helped this brand share its unique process, heritage and freshness story while also helping sales rise is where the right messaging a tasty images come together perfectly.   CLICK HERE TO SEE THE BANNERS Banner #1 Banner #2 Banner #3        

LEGENDS & LEADERS Jan06

LEGENDS & LEADERS

“Legends & Leaders Launch Video” created to generate excitement and commitment for a year-long sales incentive program which included themed launch events, office signage, emails, digital signage and a once in a lifetime trip to Hawaii.   CLICK HERE TO WATCH THE VIDEO   http://scottbish.com/wp-content/uploads/2018/06/Legends-Leaders-Video.mp4    

OLYMPIC CHAMPION

“Race-Day-Ready Video and Social Posts” for the sponsorship of Mikaela Shiffrin by Barilla Pasta. As a main sponsor, I created social posts for Barilla to support her wins and losses on the hill. Plus, I worked with her to create this emotional video following her injury and amazing comeback season and performances at the 2018 Olympics in PyeongChang. CLICK HERE TO WATCH THE VIDEO   http://scottbish.com/wp-content/uploads/2018/06/Mikaela-Shiffren-Ready-To-Win-Video.mp4    

PREVENTION UNLEASHED

“Frontline Prevention Campaign” created for Frontline Flea and Tick Medication. Staying relevant among lower-priced competitors after your patent runs out means creating a fully-immersive digital media and shopper campaign. Instead of treating pets randomly throughout the year, we elevated the conversation to become all about prevention every month, all year long to let consumers be free to go anywhere with their pets. Program include mobile digital banners, social media influencers, store-specific components, Alexa Skills, Facebook Messenger Chatbots and Amazon A+ content.   CLICK HERE TO SEE THE...

TEXT THE TATER Jun15

TEXT THE TATER

“Kettle Chips Experiential Concept” took sampling to a new level with a large tater that would be dropped in at random locations to create interaction for consumers to receive their free sample. The focus was on flavor and finding the chip that matched your mood. Concept included small guerilla sampling team events, large event flavor showdowns, in-store sampling and digital ads. CLICK HERE TO SEE THE CONCEPT Stand Alone Sampling Events Large Event Flavor Showdowns Small Team Sampling Events In-Store Sampling Digital Ad Delivers Free Samples

EVERYONE SCREAMS FOR ICE CREAM

“Share the Humor” shopper marketing campaign produced and executed in summer, 2015. Ice cream is everyone’s favorite summertime treat. To drive consumers in-store to pick up their favorite novelties, I was asked to develop several headlines to help create this fun, city-specific campaign that ran in New York City and Boston. The result was a cool summer sensation for all Good Humor ice cream brands.     CLICK HERE TO SEE THE CAMPAIGN   In-Store Signage Bus Shelter Banner Ad Banner Ad Banner ad Bus Shelter Bus Wrap  

TWEET SOMETHING SWEET

“#speakbeautiful” shopper integration program produced and executed in May, 2015. Partnering with an existing Dove brand program that encouraged women to share positive comments to help build self-esteem, I was asked to make it specific to Walmart’s sponsorship of the Bentonville Film Festival. Using a clever headline and concept, we encouraged people to participate throughout the festival by tweeting positive comments about the women in these films.   CLICK HERE TO SEE THE AD AND ONLINE CREATIVE