“Firefly RFP” digital media and shopper marketing pitch for Firefly Toothbrushes. Kids love these brushes for their fun characters. But getting parents to see all the genius features that make brushing fun for little ones had the potential to make them the innovation brand leader. Campaign included animated banners, an AR interactive app, and influencers. 234
Cravings During Covid
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“Bacon the Best of It” social campaign for Farmer John. How do you get people who don’t typically like to cook, cooking more during a pandemic? Simple, tell them to make it with bacon and everyone will love it. Result: THIS CAMPAIGN SOLD A LOT OF BACON!
Viva Familia
posted by scottbish
“Viva Familia” shopper RFP pitch for Cuervo Tequila. Getting together with friends is what tequila was made for. Creating a fun digital shopper program for an iconic brand meant bringing out the glasses when we won!
OUR STORY BECOMES THEIR POST
posted by scottbish
Let’s start sharing. e: scott@scottbish.com c: 773.562.6652
Start The Momversation
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“AXE Momversation” social influencer campaign for AXE Deodorant and CVS. Puberty really stinks for mom. So, we created a campaign for CVS that used humor and a concept for influencers to follow that gave moms all the tools they needed to have the talk with their teens.
Happy Mother Daughter Day
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“Mother Daughter Day” social influencer campaign created for Ponds and Walmart. I created a new idea for influencers to embrace and share with the world. One week before Mother’s Day, this unique event encouraged moms and their mothers to celebrate a day of beauty, relaxation and caring.
Simple Galentine’s Day
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“Simple Galentine’s Day” social influencer campaign created for Simple Cleansing Facial Wipes and CVS. Influencers tend to write whatever they want. So instead, I created a unique occasion for them to get excited about. This event encouraged young women to call their friends, take off their makeup, and enjoy the evening with wine, fondue, and movies.
ATTACK THE FLAVOR
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“7-Eleven Social Posts” for Cheez-It Snap’d Crackers. Getting people snacking meant timing our posts around Shark Week to create the biggest sales bite of the year. Plus, additional posts helped make 7-Eleven Day even more tasty. Shark-Week-PostSnapd-7-Eleven-Day-1Snapd-7eleven-Day-2
Bite-Sized Stories
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“Get the Whole Story” digital campaign concept created for Thomas’ Bagels. People love sharing how much they love these bagels. So we created a campaign that gets people clicking, chewing, and sharing every bite.