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• What I Can Do For You •

Big agencies and companies of all sizes hire me for great ideas, solid strategy and award-winning creative. Creating the right message and support plan for your brand at retail is what I do best. Product launch, messaging, digital activation and retail line reviews are my specialties. And I do it all on a freelance basis without markup fees or costly overhead.

Depending on your needs, my roles can range from Creative Director to Conceptor to Writer. For larger projects involving design execution, I partner with some of the most talented people in the business.

 

Expertise:

–   Digital activation through social media, online and mobile

–   Shopper marketing and concept development

–   Messaging & packaging copy

–   In-store signage

–   Retail merchandising solutions

–   Advertising and website

–   Product naming & positioning

 

Recent Initiatives:

National shopper activation planning and execution for Gatorade, Thomas’, Sara Lee, S.C. Johnson, Kellogg’s, Dannon, Barilla and Clorox Brands.

 

Shopper marketing concepts and copywriting for all Unilever brands including Dove, AXE, Suave and Good Humor.

 

Packaging, retail merchandising and advertising for the launch of Maxima Red, the leading carbon fiber hunting arrow, and Gorilla G-TAC safety harnesses.

 

360 launch of the successful Rustoleum Cabinet Transformations™ and Countertop Transformations™ brands.

 

Did You Know: I have launched more than 100 private label and national brands sold in Walmart, Sam’s Club, The Home Depot, Tractor Supply Company, Ace Hardware, True Value, Pep Boys, Best Buy, Saks, Kohl’s and Target.