“Gatorade Performance Inside” print media, online, collateral and trade campaign for Gatorade. I was asked to help develop a concept that would get athletes, coaches and trainers to understand the effectiveness of having Gatorade on the inside. Using the iconic nutrition label. I worked with a team to build a strong, recognizable program that was easily extendable throughout the year.       CLICK HERE TO SEE THE CAMPAIGN Print & Digital Ad Print & Digital Ad Banner Ad Banner Ad Banner Ad Brochure to High School Athletic Trainers Trade Show Wall Graphic