“Maxima Red Product Launch” integrated packaging and merchandising campaign created for Eastman Outdoors. Standing out among dozens of hunting arrow brands requires unique product innovation and the right story. Introducing Maxima Red, the best hunting arrow ever made. To create this premium package, we made sure this product stood out in the sea of sameness at retail. This included bold type and bright colors set off with varnishes and foils. We also focused on a precision hunting story unmatched by another else in the category. Best-in-class merchandising completed the story with almost every retailer placing orders...

“The Evolution of Cricket Wireless” integrated retail and advertising campaigns created for TPN. I have had the honor of working on the retail, advertising and digital Cricket team since they won the business back in 2010. In that time a lot has changed and a lot has been achieved. Cricket began in 1999 as the pioneer of no-contract, prepaid wireless. Their mission was to serve customers who could not afford wireless service. As the company grew, other players quickly joined the market and soon the company needed to adapt in order to grow.   2012 – 2015: HALFISMORE With over 90% of consumers locked into contracts with...

“Transformations Brand Product Launch” integrated packaging, photography, videos and core branding for Rustoleum. There is no such thing as a small project. My partner and I were brought in to help create a paint coverage calculator. Seeing how simply we could tell that story gave us the opportunity to launch this multi-million product line. To us, it was easy. By owning the “transformation” of each do-it-yourself project, we could make it simple to transform every surface in your home. The brand team gave us the responsibility of creating the core of the brand. This included all product and application photography as...