“Viva Familia” shopper RFP pitch for Cuervo Tequila. Getting together with friends is what tequila was made for. Creating a fun digital shopper program for an iconic brand meant bringing out the glasses when we won!    

“AXE Momversation” social influencer campaign for AXE Deodorant and CVS. Puberty really stinks for mom. So, we created a campaign for CVS that used humor and a concept for influencers to follow that gave moms all the tools they needed to have the talk with their teens.

“Mother Daughter Day” social influencer campaign created for Ponds and Walmart. I created a new idea for influencers to embrace and share with the world. One week before Mother’s Day, this unique event encouraged moms and their mothers to celebrate a day of beauty, relaxation and caring.

“Simple Galentine’s Day” social influencer campaign created for Simple Cleansing Facial Wipes and CVS. Influencers tend to write whatever they want. So instead, I created a unique occasion for them to get excited about. This event encouraged young women to call their friends, take off their makeup, and enjoy the evening with wine, fondue, and movies.