“XBOX 360 Winter Event” created for Wunderman. The question was how to bring fun and excitement to a booth that was outside, on a ski hill with no electricity to power an XBOX 360 gaming system. My concept was to freeze actual XBOX 360 games inside large blocks of ice. The resulting event attracted thousands of people who lined up for their chance to win. To play, they simply rubbed their hands on the ice to melt the block and win the games hidden inside. Needless to say, it took a lot of people to participate and it quickly became a cool fan favorite with skiers and XBOX fans alike.   Other events that...

“Stop Hiding. Start Living.” psoriasis awareness campaign created for Wunderman. People with psoriasis tend to hide behind their disease. Using the visual of camouflage, we brought the campaign to life with a celebrity endorsement, TV spot, print, outdoor, online and special events. Encouraging others to seek help… How do you get 7 million people hiding from psoriasis to seek treatment? The concept: educate the other 293 million Americans and have them encourage their friends and family to seek help. Part one: work with a celebrity who has the disease. Part two: begin spreading the word. Part three: create a website that...