“Kitchen Equipment Ad Concepts” created for MSI. Vollrath doesn’t make the food, they make the serving equipment that makes chefs famous. By tailoring our message to the chefs themselves, we created an appetizing reason for them to demand our equipment in their kitchens. Starting with a full page ad, each concept also included successive 1/4 page column ads to own the trade pubs without killing the budget.  

“Late Night Hunger.” consumer print ads created for Wunderman. Driving restaurant traffic during late night hours involved a campaign of print ads and handouts targeted at teens and college students. Special ad placement in college magazines and websites generated late night awareness and persuaded hungry insomniacs to pay a visit to the King. Adding a coupon also added a great tracking tool.    

“Wakey, Wakey, Eggs & Bakey” in-restaurant campaign created for Wunderman. Making a big deal out of breakfast can be pretty fun when you serve it up with a little attitude of the King. Right on target, this campaign was aimed at the taste buds of the post-teenage guy looking to satisfy his late night cravings or crush his early morning hunger pains.  

“For Those About To Rock, We Salute You” trade magazine print ad created for TGS. Understanding that sheetrock installers demand speed and performance to simplify their day, we created an ad that spoke to them in their own language. Creating a multi-material cutting story for all professional contractors helped everyone else realize the power and versatility of RotoZip.  

“BK Crown Card POS”. An in-restaurant campaign created for Wunderman. Really, who doesn’t need a BK gift card? This in-store campaign gets the point across using a little attitude of the King. Plus, the three word tagline (Load. Give. Eat) gave us an easy way to provide concise directions in a way that even fast food fans would understand.  

“Motorola Accessory Sell-In Kits” created for Ogilvy. Getting the latest accessories into the hands of consumers begins with getting the right information into the hands of sales associates. Breaking through the clutter involved kits that included POS materials, brochures and a DVD with full product details and device pairing instructions. Generating success around the world involved suitcases of products and information that explained the profit potential of selling accessories with new phone purchases. The results got everyone saying, “Hello Moto.”  

“XBOX 360 Winter Event” created for Wunderman. The question was how to bring fun and excitement to a booth that was outside, on a ski hill with no electricity to power an XBOX 360 gaming system. My concept was to freeze actual XBOX 360 games inside large blocks of ice. The resulting event attracted thousands of people who lined up for their chance to win. To play, they simply rubbed their hands on the ice to melt the block and win the games hidden inside. Needless to say, it took a lot of people to participate and it quickly became a cool fan favorite with skiers and XBOX fans alike.   Other events that...

“Stop Hiding. Start Living.” psoriasis awareness campaign created for Wunderman. People with psoriasis tend to hide behind their disease. Using the visual of camouflage, we brought the campaign to life with a celebrity endorsement, TV spot, print, outdoor, online and special events. Encouraging others to seek help… How do you get 7 million people hiding from psoriasis to seek treatment? The concept: educate the other 293 million Americans and have them encourage their friends and family to seek help. Part one: work with a celebrity who has the disease. Part two: begin spreading the word. Part three: create a website that...

“MotoPure Headset Global Launch” integrated ad and retail campaign created for Ogilvy. Making big news for a global product launch required a little help from David Beckham. Using his worldwide fame and notoriety, we created a simple, powerful message that played out in store, in print and online. Since the key differentiator was the product’s unique noise cancellation technology, we positioned David as the perfect spokesperson to use the product in his daily life. Plus, I scripted a video featuring the man himself to promote the new high performance headset in stores around the world. The result was a kit that could be...

“Sweet Discoveries” trade ad campaign created for Jacobs. Beverage manufacturers were facing some tough decisions. The price of corn was rising fast and consumers were starting to turn away from products loaded down with high fructose corn syrup. The makers of Splenda, a natural sweetener, had a smart solution. By secretly replacing the sugar over time with Splenda, manufacturers not only gained control over their costs, they also began serving up drinks with far less sugar and calories. Telling the creative story involved a teaser ad campaign in print and online that drove customers to learn more for...