“Legends & Leaders Launch Video” created for CDW to generate excitement and commitment for a year-long sales incentive program which included themed launch events, office signage, emails, digital signage, and a once in a lifetime trip to Hawaii.   http://scottbish.com/wp-content/uploads/2018/06/Legends-Leaders-Video.mp4    

“Gatorade Influencer” relationship marketing program created for TPN. Convincing high school coaches and athletic trainers that Gatorade is the fuel that athletes need during practice and competition is essential for the continued growth of the brand. This establishes Gatorade as part of their routine and ensures they will always reach for it. As the lead writer and conceptor on this account for the past 3 years, I have developed several ads, mailings and educational kits like those shown here.  

“Bosch Hammer Tools Print Ad.” Trade magazine print ad created for TGS. On the jobsite, the leading choice is Bosch. Following a story of innovation, we created ad concepts for every tool on the truck. Bosch is a huge company in Europe and around the world. To define its leadership in the U.S. power tool market, we made innovation the leading story. Through countless print ads and successful product launches at retail, we got professional users to choose Bosch at every turn. For these ads, our role was to create the look and feel and insert headlines that expressed each tool’s point-of-difference. The specific Bosch...

“Kitchen Equipment Ad Concepts” created for MSI. Vollrath doesn’t make the food, they make the serving equipment that makes chefs famous. By tailoring our message to the chefs themselves, we created an appetizing reason for them to demand our equipment in their kitchens. Starting with a full page ad, each concept also included successive 1/4 page column ads to own the trade pubs without killing the budget.  

“For Those About To Rock, We Salute You” trade magazine print ad created for TGS. Understanding that sheetrock installers demand speed and performance to simplify their day, we created an ad that spoke to them in their own language. Creating a multi-material cutting story for all professional contractors helped everyone else realize the power and versatility of RotoZip.  

“Motorola Accessory Sell-In Kits” created for Ogilvy. Getting the latest accessories into the hands of consumers begins with getting the right information into the hands of sales associates. Breaking through the clutter involved kits that included POS materials, brochures and a DVD with full product details and device pairing instructions. Generating success around the world involved suitcases of products and information that explained the profit potential of selling accessories with new phone purchases. The results got everyone saying, “Hello Moto.”  

“Sweet Discoveries” trade ad campaign created for Jacobs. Beverage manufacturers were facing some tough decisions. The price of corn was rising fast and consumers were starting to turn away from products loaded down with high fructose corn syrup. The makers of Splenda, a natural sweetener, had a smart solution. By secretly replacing the sugar over time with Splenda, manufacturers not only gained control over their costs, they also began serving up drinks with far less sugar and calories. Telling the creative story involved a teaser ad campaign in print and online that drove customers to learn more for...

“Weight. Less.” trade magazine print ad created for TGS. Delivering on the key benefit for this product launch was essential. Targeted at finish carpenters, this print ad drove home the message that Paslode now had an angled finish nailer that was ideal for overhead work and great for installing crown moldings.