GATORADE: BEFORE, DURING AND AFTER
“Gatorade Influencer” relationship marketing program created for TPN. Convincing high school coaches and athletic trainers that Gatorade is the fuel that athletes need during practice and competition is essential for the continued growth of the brand. This establishes Gatorade as part of their routine and ensures they will always reach for it. As the lead writer and conceptor on this account for the past 3 years, I have developed several ads, mailings and educational kits like those shown here.
