“San Antonio Spurs Celebration” outdoor campaign created for Wunderman. Burger King created a special sandwich just for Texas called the Texas Double Whopper. To kick it off in San Antonio, we launched a campaign that celebrated the Spurs recent championship victory with billboards around the stadium and all over town.            

“Weight. Less.” trade magazine print ad created for TGS. Delivering on the key benefit for this product launch was essential. Targeted at finish carpenters, this print ad drove home the message that Paslode now had an angled finish nailer that was ideal for overhead work and great for installing crown moldings.  

“A Good Night’s Sleep Lasts All Day Long” consumer magazine print ad created for MSI. More than just a good night’s rest, we elevated the mattress conversation to be about “comfort”. The premise was simple: a comfortable night’s rest leads to a comfortable day which in turn leads to a comfortable life. To support this notion, consumer and trade ads promoted a line of mattresses designed to fit everyone just right. Plus, in-market mattress challenges took the “choose your comfort” story to consumers in malls across America.  

“USPS Jazz Stamp Introduction” created for DraftFCB (formerly Lee Hill). Launching a legendary stamp collection included the creation of an authentic and collectable jazz poster. Incidentally, this was the first international presence for the U.S. Post Office and a big hit with stamp collectors worldwide.