• What I Do

Big agencies and companies of all sizes hire me for great ideas, solid strategy, and award-winning creative. Creating the right message and support plan for your brand is what I do best. Copywriting, concepting, brand positioning, digital campaigns, and shopper/retail programs are my specialties. And, I do it all on a freelance basis without markup fees or costly overhead.

Depending on your needs, my roles can range from Creative Director to Conceptor to Writer. For larger projects, involving design execution, I can partner with your team or I can recommend some of the most talented people in the business.

 

Expertise:

–   Digital activation through social media, online & mobile

–   Shopper marketing & concept development

–   Messaging & packaging copy

–   In-store signage

–   Retail merchandising solutions

–   Advertising & website

–   Product naming & positioning

 

Recent Initiatives:

National shopper RFPs for Cuervo, Tabasco, Sam Adams, Gallo, and Perrigo Firefly.

 

Shopper marketing and digital concepts and copywriting for all Unilever brands including Dove, AXE, Suave and Good Humor.

 

Digital/social, packaging, and retail merchandising for Cheez-It, Pringles, Pop-Tarts, and Farmer Boy.

 

B2B campaigns for Kellogg’s, McCain Foods, National Beef, and Oliver Packaging & Equipment.

 

Healthcare campaigns for Perrigo Omeprazole, Optum, KitCheck, Envio, Pharmedium, and Medline.

 

360 launch of the successful Rustoleum Cabinet Transformations™ and Countertop Transformations™ brands.

 

Did You Know: I have launched more than 100 private label and national brands sold in Walmart, Sam’s Club, The Home Depot, Tractor Supply Company, Ace Hardware, True Value, Pep Boys, Best Buy, Saks, Kohl’s and Target.