“GTAC Safety Harness Product Launch” integrated packaging, advertising and merchandising campaign created for Eastman Outdoors. Wearing a safety harness in a treestand is a lot like wearing a seat belt in the car. It keeps you safe but it also restricts your movement. When it comes to hunting, the only thing on your mind is how you can safely take your shot. That’s why we positioned this innovative new product as the first harness designed to give you the freedom to hunt. Packaging created a choice of harnesses for everyone with a fits all hunters message. Supporting advertising, merchandising and trade shows used the voice...

“Bosch Hammer Tools Print Ad.” Trade magazine print ad created for TGS. On the jobsite, the leading choice is Bosch. Following a story of innovation, we created ad concepts for every tool on the truck. Bosch is a huge company in Europe and around the world. To define its leadership in the U.S. power tool market, we made innovation the leading story. Through countless print ads and successful product launches at retail, we got professional users to choose Bosch at every turn. For these ads, our role was to create the look and feel and insert headlines that expressed each tool’s point-of-difference. The specific Bosch...

“Local Market Softscape” in-restaurant campaign created for Wunderman. The concept was simple, create customized point-of-sale materials and promote specialty menu items for specific markets. Humorous messages focused on local flavor created a strong connection for BK in those markets. Texas in particular even got it own tagline….Have It Your Way, Y’all. Plus, this market even received a special message which welcomed G.W. Bush home to Texas after his term was over.    

“Tame Your Blade” consumer ad campaign concept created for Ryan Partnership. When it comes to shaving, most shaving creams and gels are sold with razors as part of a system. But what do you do when your shaving gel stands alone on the shelf? To break through, I created a new story by re-launching Edge as the shaving gel that worked with all blades. Promoted as a performance upgrade that guarded against the harshness of a cold steel blade, Edge became the coolest accessory in the medicine cabinet. This playful gel image also became a key interactive device in other ads and online banners.  

“Taste the Greatness” in-restaurant campaign created for Wunderman. Nothing beats the Whopper and nothing beats the King. This fun campaign brought the attitude of the King in-store with posters that were created to decorate the walls and tell the story of BK greatness. Created to support a national Whopper campaign, messages in store promoted the infinite amazingness of the sandwich and drove purchase of follow-up dessert items.  

“Good Morning Gorgeous” consumer ad campaign concept created for Ryan Partnership. Making the Skintimate brand relevant to teenage girls and young women involved the development of many different looks and messages. The inspiration behind this winning concept was based on the thoughts that ran through a young woman’s mind while shaving her legs. Seeing how her day might turn out if she kept her legs soft and smooth was very appealing when tested.  

“BK City Mobile Phone Game Launch” in-restaurant campaign created for Wunderman. Getting superfans to play with the King while eating their Whopper was not only easy, it was fun. A strategic partnership with a game developer brought the personality of the King to the small screen. All BK consumers had to do was download it for a fee and start playing. Door clings in all BK locations drove participation.  

“Bonefish Grill Restaurant Signage” campaign developed for Y&R. Creating an in-restaurant experience that was motivational meant creating reasons to celebrate every day. Higher priced meals are typically reserved for special occasions. Getting guests to think that every day is special created a big opportunity for success. This in-restaurant kit included elements throughout the restaurant that invited Mom and her family back to celebrate Mother’s Day. Other kits created fun reasons and reminders to come back and celebrate all throughout the year.  

“Steakhouse Burger Launch” in-restaurant campaign created for Wunderman. Big, juicy premium burgers decked out with indulgent toppings were taken up a notch with a humorous messaging campaign in store. The concept was simple: “you don’t just eat one, you earn one.” This funny approach included two 3-panel drive-thru messages, posters and two different trayliners that encouraged people to reward themselves for doing...

“Wakey, Wakey, Eggs & Bakey” in-restaurant campaign created for Wunderman. Making a big deal out of breakfast can be pretty fun when you serve it up with a little attitude of the King. Right on target, this campaign was aimed at the taste buds of the post-teenage guy looking to satisfy his late night cravings or crush his early morning hunger pains.  

“BK Crown Card POS”. An in-restaurant campaign created for Wunderman. Really, who doesn’t need a BK gift card? This in-store campaign gets the point across using a little attitude of the King. Plus, the three word tagline (Load. Give. Eat) gave us an easy way to provide concise directions in a way that even fast food fans would understand.  

“Motorola Accessory Sell-In Kits” created for Ogilvy. Getting the latest accessories into the hands of consumers begins with getting the right information into the hands of sales associates. Breaking through the clutter involved kits that included POS materials, brochures and a DVD with full product details and device pairing instructions. Generating success around the world involved suitcases of products and information that explained the profit potential of selling accessories with new phone purchases. The results got everyone saying, “Hello Moto.”  

“MotoPure Headset Global Launch” integrated ad and retail campaign created for Ogilvy. Making big news for a global product launch required a little help from David Beckham. Using his worldwide fame and notoriety, we created a simple, powerful message that played out in store, in print and online. Since the key differentiator was the product’s unique noise cancellation technology, we positioned David as the perfect spokesperson to use the product in his daily life. Plus, I scripted a video featuring the man himself to promote the new high performance headset in stores around the world. The result was a kit that could be...