THE POWER OF TRANSFORMATION
“Transformations Brand Product Launch” integrated packaging, photography, videos and core branding for Rustoleum. There is no such thing as a small project. My partner and I were brought in to help create a paint coverage calculator. Seeing how simply we could tell that story gave us the opportunity to launch this multi-million product line. To us, it was easy. By owning the “transformation” of each do-it-yourself project, we could make it simple to transform every surface in your home. The brand team gave us the responsibility of creating the core of the brand. This included all product and application photography as well as all content videos. We created the voice and the language used by all agencies across all media. We began by working with their engineers to see how we could explain it…easily. We then sourced cabinetry, arranged all the resources and built a set that included several different large kitchens and bathrooms. We wrote all the scripts and we produced all the videos that were used in packaging (40 min.), in-store (6 min.), online (3 min.) and PR (1-1/2 min.). Plus, we continued this momentum into many new line extensions. The result was their most successful product launch to date with complete 360 integration among all corporate teams and agencies.
CLICK HERE TO SEE A SAMPLE VIDEO
PR Video (1 of 12 separate videos produced)
