TWEET SOMETHING SWEET
“#speakbeautiful” shopper integration program produced and executed in May, 2015. Partnering with an existing Dove brand program that encouraged women to share positive comments to help build self-esteem, I was asked to make it specific to Walmart’s sponsorship of the Bentonville Film Festival. Using a clever headline and concept, we encouraged people to participate throughout the festival by tweeting positive comments about the women in these films.
