“April – May Social Posts” on Facebook, Instagram and Pinterest for three well-known bread brands from BBU Bakeries. Creating appetite appeal with delicious copy gave consumers new reasons to enjoy the brands they love.        

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“Gourmet Butter Web Pages” created for Thomas’ English Muffins from BBU Bakeries. Crafting a delicious story for a popular breakfast brand meant developing trend-right copy on thomasbreads.com.

“March Digital Banners” for California Goldminer Sourdough Bread from BBU Bakeries. Crafting a message that helped this brand share its unique process, heritage, and freshness story while also helping sales rise is where the right messaging and tasty images come together perfectly.        

“Legends & Leaders Launch Video” created for CDW to generate excitement and commitment for a year-long sales incentive program which included themed launch events, office signage, emails, digital signage, and a once in a lifetime trip to Hawaii.   http://scottbish.com/wp-content/uploads/2018/06/Legends-Leaders-Video.mp4    

“Race-Day-Ready Video and Social Posts” for the sponsorship of Mikaela Shiffrin by Barilla Pasta. As Mikaela’s primary sponsor, I created social posts for Barilla to support her wins and losses. Plus, I worked with her to create this emotional video following her injury and amazing comeback season and Olympic performances.   http://scottbish.com/wp-content/uploads/2018/06/Mikaela-Shiffren-Ready-To-Win-Video.mp4    

“Frontline Prevention Campaign” created for Frontline Flea and Tick Medication. Staying relevant among lower-priced competitors after your patent runs out means creating a fully-immersive digital media and shopper campaign. Instead of treating pets randomly throughout the year, we elevated the conversation to become all about prevention every month, all year long to let consumers be free to go anywhere with their pets. Program include mobile digital banners, social media influencers, store-specific components, Alexa Skills, Facebook Messenger Chatbots and Amazon A+ content.  

“Kettle Chips Experiential Concept” took sampling to a new level with a large tater that would be dropped in at random locations to create interaction for consumers to receive their free sample. The focus was on flavor and finding the chip that matched your mood. Concept included small guerilla sampling team events, large event flavor showdowns, in-store sampling and digital ads.  

“Share the Humor” shopper marketing campaign produced and executed in summer, 2015. Ice cream is everyone’s favorite summertime treat. To drive consumers in-store to pick up their favorite novelties, I was asked to develop several headlines to help create this fun, city-specific campaign that ran in New York City and Boston. The result was a cool summer sensation for all Good Humor ice cream brands.    

“#speakbeautiful” shopper integration program produced and executed in May, 2015. Partnering with an existing Dove brand program that encouraged women to share positive comments to help build self-esteem, I was asked to make it specific to Walmart’s sponsorship of the Bentonville Film Festival. Using a clever headline and concept, we encouraged people to participate throughout the festival by tweeting positive comments about the women in these films.