TEXT THE TATER Jun15

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TEXT THE TATER

“Kettle Chips Experiential Concept” took sampling to a new level with a large tater that would be dropped in at random locations to create interaction for consumers to receive their free sample. The focus was on flavor and finding the chip that matched your mood. Concept included small guerilla sampling team events, large event flavor showdowns, in-store sampling and digital ads.

CLICK HERE TO SEE THE CONCEPT