EVERYONE SCREAMS FOR ICE CREAM May08

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EVERYONE SCREAMS FOR ICE CREAM

“Share the Humor” shopper marketing campaign produced and executed in summer, 2015. Ice cream is everyone’s favorite summertime treat. To drive consumers in-store to pick up their favorite novelties, I was asked to develop several headlines to help create this fun, city-specific campaign that ran in New York City and Boston. The result was a cool summer sensation for all Good Humor ice cream brands.

 

 

CLICK HERE TO SEE THE CAMPAIGN