MOTOPURE
“MotoPure Headset Global Launch” integrated ad and retail campaign created for Ogilvy. Making big news for a global product launch required a little help from David Beckham. Using his worldwide fame and notoriety, we created a simple, powerful message that played out in store, in print and online.
Since the key differentiator was the product’s unique noise cancellation technology, we positioned David as the perfect spokesperson to use the product in his daily life. Plus, I scripted a video featuring the man himself to promote the new high performance headset in stores around the world. The result was a kit that could be used easily and successfully in all markets.
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