THE GREAT STATE OF BK
“Local Market Softscape” in-restaurant campaign created for Wunderman. The concept was simple, create customized point-of-sale materials and promote specialty menu items for specific markets. Humorous messages focused on local flavor created a strong connection for BK in those markets.
Texas in particular even got it own tagline….Have It Your Way, Y’all. Plus, this market even received a special message which welcomed G.W. Bush home to Texas after his term was over.
