EVERYONE SCREAMS FOR ICE CREAM
“Share the Humor” shopper marketing campaign produced and executed in summer, 2015. Ice cream is everyone’s favorite summertime treat. To drive consumers in-store to pick up their favorite novelties, I was asked to develop several headlines to help create this fun, city-specific campaign that ran in New York City and Boston. The result was a cool summer sensation for all Good Humor ice cream brands.
