SHAKING THINGS UP
“Bonefish Grill Restaurant Signage” campaign developed for Y&R. Creating an in-restaurant experience that was motivational meant creating reasons to celebrate every day. Higher priced meals are typically reserved for special occasions. Getting guests to think that every day is special created a big opportunity for success. This in-restaurant kit included elements throughout the restaurant that invited Mom and her family back to celebrate Mother’s Day. Other kits created fun reasons and reminders to come back and celebrate all throughout the year.
