RESTAURANT.COM
“Restaurant.com Refresh” branding campaign created for PMJ. With savings at over 18,000 restaurants nationwide, Restaurant.com certainly had a product that people were drooling over. However, what they lacked was a creative brand image that was not only ownable but also consistent and “do-able” using their in-house resources. The task was to develop a solid brand platform supported by a voice and tonality that people would click into.
